Docs · Webhooks

Set up Pabbly Connect

Send Roki article events to Pabbly Connect and automate workflows — unlimited operations on all plans.

How it works

Pabbly Connect workflows start with a Webhook by Pabbly Connect trigger that generates a unique URL. When Roki fires an article event it POSTs the JSON payload to that URL. Pabbly captures all 12 fields automatically, making them available as variables for any downstream action step — no coding required.

Step-by-step setup

Create a new workflow

Log in to pabbly.com/connect and click Create Workflow. Give it a name (e.g. Roki → Sheets) and click Create.

Set up the Webhook trigger

The workflow opens with two panes: trigger on the left, action on the right. In the trigger pane click Choose App, search for Webhook, and select Webhook by Pabbly Connect.

Pabbly generates a unique webhook URL — copy it:

url

https://connect.pabbly.com/workflow/sendwebhookdata/XXXXXXXXXXXXXXXXXXXXXX

Add the URL to Roki

In the Roki dashboard go to Integrations → Webhooks and click Add webhook. Paste the Pabbly URL into Endpoint URL. Tick On create and/or On update, then save.

Capture the test payload

Back in Pabbly, click Capture Webhook Response in the trigger pane. Pabbly starts waiting for an incoming request.

In Roki, publish or update any article to send the first webhook. Pabbly immediately captures the data and shows all 12 fields:

json

event_type: article.created
id: 42
title: 10 Best Coffee Shops in London
target_keyword: best coffee shops in london
meta_description: Discover the top coffee shops in London for 2026.
publish_status: published
publish_date: 2026-01-15 10:00:00
article_type: List - Roundup
content: ## Full Markdown body of the article...
content_html: <h2 id="best-coffee-shops-in-london">Best Coffee Shops in London</h2>...
json_ld: [{"@context":"https://schema.org","@type":"BlogPosting","headline":"..."}]
image: https://cdn.example.com/cover.jpg

Click Save & Send Test Request to confirm the trigger is working.

Add an action step and map fields

In the right (action) pane click Choose App and select your destination. Common choices:

Google Sheets → Add New Row — map title, target_keyword, publish_date, image to spreadsheet columns.
Notion → Create Page — use title as the page name, paste content into a text block.
Slack → Send Channel Message — post a notification that includes the article title and keyword.
HTTP → Make a GET / POST Request — forward the full payload JSON to a custom endpoint or CMS.

In any action field, click inside the input box and then click the Map toggle (if visible) to switch to mapping mode. Select the Roki field you want from the dropdown — fields appear as {{trigger.title}}, {{trigger.content}}, etc.

Save and activate the workflow

Click Save at the top of the page. Pabbly automatically activates the workflow — the toggle at the top-right should show On. From now on every Roki webhook event runs the workflow in real time.

Tips

Pabbly receives both article.created and article.updated events at the same URL. Use the Pabbly Filter action to branch on a field value if you need different behaviour for each event type.
The content field is Markdown and content_htmlis the rendered HTML — pick the one your destination expects. If you need plain text, use Pabbly's built-in Text Formatter → Strip HTML step on the HTML field.
Unlike Zapier and Make, Pabbly Connect does not charge per task — all paid plans include unlimited workflow executions.
You can add multiple action steps to a single workflow — for example, save to Google Sheets and post to Slack in one run.