Lead magnets

Free tools that bring you leads

Roki builds free tools your visitors actually use — and they leave their email or phone number to get the result.

Cancel anytime. No long-term contract.
Used by the world's best SaaS companies
Case study · Fonada

10 000 leads a month from one free tool

Fonada's free WhatsApp link generator ranks on Google, gets 9,187 visits a month to a single page — and turns them into up to 10 000 leads.

Ahrefs Site Explorer: fonada.com/whatsapp-link-generator gets 9,187 monthly organic visits
Ahrefs · Top pages · 24 Aug 2026See the tool
10 000leads per month
9,187organic visits / month
“We helped the team while making TryRoki. Now this is a tool we use on a daily basis. We are getting 10k leads per month from a simple lead magnet.”
Gaurav GoswamiHead of Marketing, Fonada

From keyword to lead

Roki suggests 4 tools from your SEO research
WhatsApp link generator“whatsapp link generator”
12.1k/moBuild
WhatsApp QR code maker“whatsapp qr code”
6.6k/moBuild
Message template library“whatsapp business message templates”
2.9k/moBuild
Response time calculator“customer service response time”
1.3k/moBuild
Example keywords for a WhatsApp business platform

Put your tools where visitors are

Every business gets its own tools page — or embed any tool directly in your site and blog posts.

Your tools page

A ready page with all your free tools. Each tool gets its own URL that ranks on Google.

Embedded anywhere

Drop a tool into your homepage, a landing page, or the middle of a blog post. Roki can add it to related articles for you.

<script src="tools.tryroki.com/embed.js"
  data-tool="whatsapp-link"></script>
We use it ourselves

Our own free SEO tools are built with Roki

Same builder, same tools page you get. Try them and see what your visitors will see.

See our free SEO tools

Questions, answered

A free tool your visitors want to use — a generator, a calculator, a checker. To get the result, they leave their email or phone number. You get a lead.

Roki AI also can suggest you tools, based on his SEO research. It looks for keywords your buyers search for, where a free tool is the best answer.

On the tools page we provide for your business, or embedded directly in your site and blog posts. Both work at the same time.

No. Describe the tool in plain words and Roki builds it. Embedding is one line of code, or Roki adds it to your blog posts for you.

Every email and phone number lands in your Roki dashboard. Export them, or send them to your CRM by webhook.

Lead magnet tools are part of Roki plans. See the pricing page for what each plan includes.